At the heart of the AI generation with PwC

20250403_JEL_innovation_camp_135 — Jonk Entrepreneuren Luxembourg © Pierre Levy / www.levygraphie.lu

“How will artificial intelligence transform jobs and businesses by 2030? And how can we better collaborate with it?”

This is the challenge that PwC Luxembourg presented to around forty students during the 28th edition of the Innovation Camp, organized by Jonk Entrepreneuren Luxembourg.

Twice a year, this event offers high school students aged 16 to 20 the opportunity to solve a business challenge in a creative and sustainable way.

This edition took place on April 3rd at PwC Luxembourg’s Experience Center, with the participation of 43 students from 12 high schools.

An immersion into the PwC universe

Divided into teams, the participants discovered the challenge that very morning and had a full day to come up with a solution.

Pierre-André Honnay (Executive Coach, Experience Center) and Patrick Schon (Audit Partner) kicked off the day. A workshop on the Copilot tool and a tour of the premises completed the experience.

Throughout the day, the young participants were supported by a dedicated team: Pierre-André Honnay (Executive Coach, Experience Center), Ludivine Bini (Talent Attraction Specialist), Eleonora Dussin (UX Designer), Mildred Figueroa Carrera (Innovation Consultant), and Marion Massot (Senior UX Designer).

20250403_JEL_innovation_camp_133 — Jonk Entrepreneuren Luxembourg © Pierre Levy / www.levygraphie.lu

At the end of the day, the 10 teams presented their projects in front of a jury composed of PwC employees, including:

Pierre-André Honnay, Executive Coach, Experience Center
Ludivine Bini, Talent Attraction Specialist
Jean-François Lens, Education Lead, PwC Foundation Luxembourg
Xavier Lisoir, Managing Director – Digital Transformation
Robert Limpach, Manager, Public Sector Advisory

The winning projects

The first place was awarded to the group ‘Opti-Chain’ consisting of Valeria Germano (Lycée Aline Mayrisch (LAML)), Rafael Sanches Costa (Lycée Technique de Lallange (LTL)), Emily Nielsen (Lënster Lycée (LLJ)), and Joshua Delles (École Privée Fieldgen (EPF)).

The group proposed a solution based on predictive AI and intelligent automation applied to sustainable logistics. It helps anticipate disruptions, optimize operations, and meet ESG requirements, offering an agile and responsible approach.

The second place was awarded to the group ‘Breaking Brains’ for their AI-based application that analyzes posture and public speaking, with immersive situations for improvement through personalized feedback. The group consisted of Flavia Lippert (Lycée Robert Schuman (LRSL)), Filip Bozic (Lycée Michel Lucius (LML)), Marie Vandendriessche (École Européenne II), and Liam Bahbout (Lycée Aline Mayrisch (LAML)).

The third place was awarded to a group that proposed an AI assistant that enhances the customer experience, accelerates market access, and optimizes real-time decision-making—all while continuously learning through machine learning. The group was composed of Sam Thoss (Maacher Lycée (MLG)), Danaé Prost (Lënster Lycée (LLJ)), Uriel Baucou (Lycée français du Luxembourg – Vauban), and Farouq Bennani (École internationale de Differdange et d’Esch-sur-Alzette (EIDE)).

20250403_JEL_innovation_camp_193 — Jonk Entrepreneuren Luxembourg © Pierre Levy / www.levygraphie.lu

20250403_JEL_innovation_camp_195 — Jonk Entrepreneuren Luxembourg © Pierre Levy / www.levygraphie.lu

20250403_JEL_innovation_camp_199 — Jonk Entrepreneuren Luxembourg © Pierre Levy / www.levygraphie.lu

A generation full of inspiration

François Mousel, Territory Senior Partner, shared his enthusiasm about the day before presenting the prizes to the different groups: ‘Seeing these young students tackle complex issues on AI and human collaboration gives me immense hope for our future. Their innovative thinking shows that the next generation of Luxembourg is ready to take the reins in a world transformed by artificial intelligence. At PwC, we believe in the importance of nurturing these talents and creating bridges between education and the ever-evolving world of work.

Sven Baltes expressed his thanks to PwC Luxembourg:

“I warmly thank PwC Luxembourg for the excellent collaboration during the Innovation Camp organized together on April 3, 2025. Their hospitality, their commitment to the students, and the relevance of the proposed challenge greatly contributed to making this day a true success. Thanks to their involvement, the young participants were able to experience a hands-on, enriching, and educational experience, allowing them to develop key skills such as critical thinking, creativity, and teamwork. We look forward to continuing this meaningful collaboration and creating new opportunities for the youth in Luxembourg.”