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Game, inclusion and victory: ‘Feel It’ wins the title of best mini-company 2025

When inclusion leads to innovation: ‘Feel It’, mini-company of the year

16 mini-companies took part in the national final of the ‘Mini-Entreprises’ programme organised by JEL

For the 2025 edition of the Mini-Companies Final, the 16 finalist teams presented their projects at Kinepolis Kirchberg on Thursday, May 22, 2025.
A total of 117 teams from 29 high schoolsdirection

The national final began with a public sales event at the Kirchberg Shopping Center.

The jury took this opportunity to visit each stand, evaluating not only the quality of the offerings, but also the teams’ commercial skills, communication abilities, and their capacity to engage with a real audience.

In the afternoon, starting at 3:00 PM, more than 200 people gathered at Kinepolis Kirchberg to attend the official presentations of the mini-companies.
Each team shared its entrepreneurial journey, the lessons learned, and the challenges overcome throughout the experience.

The event, energetically hosted by Loïc Juchem, what oPatrick Wies, Chairman of the Board, and Sven Balte, Director of Young entrepreneurs, both highlighting the importance of initiative and innovation among young people.

In a video message addressed to the young participants of the “Mini-Companies” program, Mr. Lex Delles, Minister for the Economy, SMEs, Energy, and Tourism, praised the motivation, perseverance, and commitment of the students.

He expressed his enthusiasm for the strong participation of high schools in this initiative each year and emphasized the importance of fostering entrepreneurial spirit, creativity, and innovation among young people: “A program like Mini-Company raises awareness of entrepreneurship among young people and encourages them to pursue new, innovative ideas.”
He concluded his message by reaffirming the Ministry of the Economy’s commitment to supporting all those who one day wish to turn their entrepreneurial dreams into reality and start their own business.

The winners of the “Best Mini-Company 2025” title will have the honor of representing Luxembourg at the GEN-E European competition, which will take place in Athens at the beginning of July.

As part of the competition, the mini-companies were evaluated by a jury composed of professionals from the business world and representatives from the education sector.

Jury members

  • Augustin Bascuas, Chef adjoint du Départment Crédits et Prêts, SNCI
  • Claudine Thoma, Professeure, Ecole d’Hôtellerie et de Tourisme du Luxembourg
  • Jeremy Bosquet, CEO & Co-founder, ECOM LUX
  • Jonas Bossau, Client Executive, Citi (pensionné)
  • Joy Sanchis, Professeure, Lycée Technique d’Ettelbruck
  • Marc Ewert, Coordinateur, Luxembourg Collection
  • Maximilian Chorus, Managing Director, Streff
  • Nathalie Amado, Professeure au Lycée Technique de Lallange
  • Nicolas Ruppert, Domaine Henri Ruppert
  • Olivier Dauvister, Head of Marketing & Business Development, Reka
  • Philippe Weisen, Senior Corporate Advisor, BIL
  • Sonja Frères, Directrice générale, Soclima
  • Stéphanie Simoes, Professeure au Lycée Technique de Lallange
  • Steven Scheuer, Advisor/ Federation Manager, Luxembourg Confederation
  • Tony Ewen, Directeur, Eldoradio

At the awards ceremony at Hitch, Minister Georges Mischo announced the winner of the Social Entrepreneurship Award, sponsored by the Ministry of Labour. Minister Martine Hansen also had the honour of presenting the two prizes sponsored by the Consumer Protection Department.

Les Signature Awards

Several teams from Luxembourg secondary schools were praised for their creativity, commitment to society and entrepreneurial spirit. Here are the winners of the various awards:

  • Social Entrepreneurship Award
    • VolunTeens – Lycée Michel-Rodange Luxembourg
    • Awarded by Ministère du Travail
  • Consumer Protection Award
    • LeftLovers – Lycée Aline Mayrisch Luxembourg
    • Awarded by Direction de la Protection des Consommateurs
  • Responsible Consumption Award
    • Sorbäh – Maacher Lycée Grevenmacher
    • Awarded by Direction de la Protection des Consommateurs
  • Financial Management Award
    • Feel It – Lycée Classique de Diekirch
    • Awarded by Investas
  • Business Plan Award
    • Feel It – Lycée Classique de Diekirch
    • Awarded by par ArcelorMittal
  • Marketing Strategy and Campaign Award
    • Rescue-Rush – Lycée des Arts et Métiers
    • Awarded by Cactus
  •  Innovation and Value Creation Award
    • Elegantly Safe – École de Commerce et de Gestion
    • Awarded by Fédération des jeunes dirigeants d’entreprise de Luxembourg (FJD)
  • Public Choice Award
    • Sorbäh – Maacher Lycée Grevenmacher
    • Awarded by Post

Le podium

  • The first prize, ‘Best Mini-Company 2025’, was awarded by Banque Internationale à Luxembourg (BIL) to Feel It from the Lycée classique de Diekirch.
  • Second prize was awarded by the Chamber of Commerce to Elegantly Safe from the Ecole de Commerce et de Gestion.
  • Third prize was awarded by the Chambre des Métiers to LeftLovers from the Lycée Aline Mayrisch.

Feel It a été élue meilleure Mini-Entreprise de l’année

The first prize of the competition was awarded to “Feel It”, a mini-company made up of three students from the Lycée classique de Diekirch.
Thanks to this victory, the team will proudly represent Luxembourg at the prestigious Gen-E competition, which will take place in Athens, Greece, from July 1st to 3rd, 2025.

Feel It has designed a truly inclusive board game, inspired by the personal experience of Noémie, a team member who is blind. The concept is built around a strong goal: enabling blind and sighted individuals to play together on equal terms.
More than just a game, Feel It is a sensory and social experience. It features tactile wooden letters, embossed cards, a sand timer (with a digital version adapted for the visually impaired), and bags made from recycled jeans. The result: a fun, accessible, sustainable, and locally produced game that brings inclusion and innovation together.

The Feel It team consists of Noémie Caravalho Pereira, Chloé Vegers, and Max Kirsch. They were supported throughout the year by their teacher Pitt Schneider and mentor Clémentine Offner.

The second prize was awarded to the team “Elegantly Safe” from the École de Commerce et de Gestion.
This mini-company developed an elegant stainless steel bracelet, gold- or silver-plated, with a discreet compartment designed to conceal drug detection strips. These strips allow users to quickly and easily test a drink for the presence of dangerous substances.

Combining style and functionality, this innovative piece of jewelry aims to enhance personal safety, especially during nights out. It is particularly targeted at women aged 16 to 35 who frequent bars and clubs, offering them a discreet yet effective tool to help prevent drink spiking.

The mini-company is composed of Alicia Hamadou, Eléonore Pereira, Félicie Hanon, and Luisa Jazzar. Throughout their journey, the students were guided by teachers Jana Morbach and Jean-Claude Miller.

The third prize was awarded to the team “LeftLovers” from Lycée Aline Mayrisch.
Made up of five committed young individuals, the team is driven by a strong mission: to combat food waste while also addressing social inequalities in Luxembourg.

Their solution? An innovative online platform that allows local retailers to offer their unsold, yet perfectly edible products at a reduced price in the form of “surprise bags.” Consumers can easily place an order online, pick up their bag in-store, discover new products, and make a meaningful gesture for the environment — and their wallets. This win-win model benefits everyone:

  • Retailers can give value to their unsold goods,
  • Customers save money while broadening their consumption habits,
  • And the planet breathes a little easier thanks to reduced food waste.

The team members are Liam Bahbout, Elie Bertrand, Benjamin Biesdorf, Gabriele Madullo, and Raphaël Wilwertz. They were guided throughout the school year by their teacher, Sandra Thibeau.

Our alumni presented 3 leadership awards

On the occasion of this 24th edition, the Jonk Entrepreneuren Luxembourg Alumni Committee highlighted the commitment of young leaders.
Throughout the event, committee members conducted interviews with the leaders of the finalist mini-companies to better understand their vision, journey, and leadership style.

Following this process, the Leadership Award was presented to three students who stood out for their ability to inspire their teams, overcome challenges, and embody the entrepreneurial spirit:

  • Camille Page (Lucillin)
  • Luisa Jazzar (Elegantly Safe)
  • Tom Bausch (LetzLearn)

In recognition of their efforts and impact, the Fédération des Jeunes Dirigeants d’Entreprise (FJD) awarded them a financial prize.