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Letz Guess was elected “Best Mini-Company 2024”!

Jonk Entrepreneuren Luxembourg © Pierre Levy /

Mini-Company Final 2024

15 mini-companies took part in the national final of the ‘Mini-Entreprises’ programme organised by the non-profit organisation Jonk Entrepreneuren Luxembourg.

For the 2024 edition of the Mini-Company Final, the 15 finalists presented their projects at Kinepolis Kirchberg on Thursday 23 May. A total of 105 teams from 28 secondary schools signed up for the programme at the start of the school year.

The national mini-company final kicked off with a sales event at the Kirchberg Shopping Centre. From 10 a.m., the 15 finalist mini-companies offered their goods and services for sale in the shopping centre and certainly succeeded in getting passers-by enthusiastic about their creations. The jury also visited the sales stands and assessed the young entrepreneurs’ ability to market their products.

At 3pm, an audience of over 200 gathered at the Kinepolis Kirchberg to hear the teams present their projects and describe their experiences over the year.

Moderated by Loïc Juchem, the event began with encouraging speeches from Patrick Wies, Chairman of the Board of Directors, and Nadia Battello, Director of Jonk Entrepreneuren Luxembourg, who congratulated the young people on their motivation, perseverance and commitment. Mr Gilles Scholtus, Government Councillor 1st class at the Ministry of the Economy, was also present to congratulate the young people and attend the presentations.

Much to the delight of Jonk Entrepreneuren Luxembourg, Salavtore Nigro, CEO of JA Europe, the network to which Jonk Entrepreneuren Luxembourg belongs, also took part in the Luxembourg Mini-Company Final. During his inspiring speech, he gave three pieces of advice to the young entrepreneurs present:

1. “Think big”.
2. “Don’t take no for an answer”,
3. “Give back”!

The lucky winners of the ‘Best Mini-Company 2024’ title will meet Salvatore Nigro again at the European Mini-Company Competition at the beginning of July.

As part of the competition, the mini-companies were assessed by a panel of judges made up of professionals from the world of work and representatives from the world of education.

The jury members

  • Augustin Bascuas, Chef adjoint du Départment Crédits et Prêts, SNCI
  • Chris Welter, Economist, Ministère de l’Economie
  • Claudine Bettendroffer, Director, COPAS and member of FJD
  • Claudine Thoma, Teacher, Ecole d’Hôtellerie et de Tourisme du Luxembourg
  • Jeremy Bosquet, CEO & Co-founder, ECOM LUX
  • Joanne Goebbels, Deputy Director, Athénée de Luxembourg
  • Jonas Bossau, Client Executive, Citi (pensionné)
  • Joy Sanchis, Teacher, Lycée Technique d’Ettelbruck
  • Laura Martin, Teacher, Lycée du Nord
  • Michel Logeling, Managing Partner, Brainplug
  • Nicolas Ruppert, Domaine Henri Ruppert
  • Philippe Weisen, Senior Corporate Advisor, BIL
  • Sandra Rodrigues, Teacher, Lycée Technique de Lallange
  • Steven Scheuer, Advisor/ Federation Manager, Luxembourg Confederation
  • Yves Jacoby, Economist, Ministère de l’Economie
Jonk Entrepreneuren Luxembourg © Pierre Levy /

Minister Georges Mischo announced by video the winner of the prize sponsored by the Ministry of Labour, the ‘Social Entrepreneurship Award’. For this prize too, there was a special jury, made up of Social Business Incubator staff, who even organised interviews with their favourites before choosing the winner.

The Signature Awards

  • The ‘Consumer Protection Award’ was presented by the Directorate for Consumer Protection  to Spongy from Lycée technique de Lallange.
  • The ‘Responsible Consumption Award’ was presented by the Directorate for Consumer Protection to Ecoffee from Lycée Aline Mayrisch.
  • The ‘Social Entrepreneurship Award’ was presented by the Ministry of Labour to Letz Guess from the Lycée des Arts et Métiers.
  • The ‘Innovation and Value Creation Award’ was presented by the Fédération des jeunes dirigeants d’entreprise de Luxembourg to Grimmel from the Lycée Michel Lucius.
  • The ‘Financial Management Award’ was presented by Investas to Grillsquare from the Lycée des Arts et Métiers.
  • The Business Plan Award was presented by ArcelorMittal to Neway from the Ecole de Commerce et de Gestion.
  • The Marketing Strategy and Campaign Award was presented by Cactus to Letz Guess from the Lycée des Arts et Métiers.
  • The Public Choice Award was presented by Post to Rootie’s from Lycée Robert Schuman.

The podium

  • First prize for ‘Best Mini-Company 2024’ was awarded by Banque Internationale à Luxembourg (BIL) to Letz Guess from the Lycée des Arts et Métiers.
  • Second prize was awarded by the Chamber of Commerce to Grillsquare from the Lycée des Arts et Métiers.
  • Third prize was awarded by the Chambre des Métiers to Ecoffee from the Lycée Aline Mayrisch.

The ‘Letz Guess’ team, a mini-company made up of 6 students from an IT class at the Lycée des Arts et Métiers, won first prize in the competition and will represent Luxembourg at the ‘JA European Company of the Year Competition’. This competition will take place in Catania, Italy, from 2 to 4 July 2024 as part of the GEN-E festival.

Letz Guess is an online game about Luxembourg that asks players questions about the country to help them discover it in a fun way. The game is available in four languages: French, German, English and, of course, Luxembourgish. The team’s mission is to help everyone discover Luxembourg’s past and present, which is why access is completely free.

About the programme

Jonk Entrepreneuren Luxembourg’s ‘Mini-Entreprises’ programme offers students aged 16 to 19 the opportunity to learn how to take a business idea from concept to reality. By challenging students to solve a problem in their community through a business venture, the programme unleashes their entrepreneurial spirit and helps them discover their talents, passions and interests.

As students experience running their own business, they are supported by a teacher and a coach from the professional world. In this way, the mini-enterprise programme breaks with the traditional image of the classroom: usually passive receivers, students become actors in their own projects throughout the school year. At the same time, students come into contact with several volunteers from the business world, who share their experience and act as mentors. This gives students a better insight into the world of work and the skills required on the job market.